Electronic commerce or e-commerce is a term used to describe any business in which the transaction occurs across the internet. This can be sales of anything from physical products to electronic items such as music or image files. It is currently one of the internet usage types that is on an exponential growth, more so in Africa. It has seen major growth over the past five years and is predicted to continue at this rate, or even accelerate.
Why the fuss
According to the E-commerce Industry Report conducted by effective measure in June 2016, you should care. In this study it was found that 87% of people surveyed in South Africa between ages 25-44 accessed the internet yesterday and 26% spend 5+ hours on the Internet on an average day - a significantly higher proportion than those who spend 5+ hours a day on TV, radio or print. This is why it makes sense that most businesses are already looking into ways to move their businesses online and make them more efficient online and why you as an entrepreneur should be moving into this space.
When implemented properly, e-commerce is often faster, cheaper and more convenient than the traditional methods of selling goods and services due to the reduced cost of rental and running costs which are common to brick and mortar.
The great about this is how this opens up opportunities for sellers to sell to a wider consumer base all at just a click of a button. With the right skills a small to medium size player can have access to customers that would normally have been inaccessible.
Electronic commerce has also led to the development of electronic marketplaces where suppliers and potential customers are brought together on a single platform. An example of these being Etsy where a small Cape Town based seller can compete with a seller in the UK for the same customer. This is huge.
Who is Wheel A Trend
Starting an e-commerce business is hard work with many steps and decisions that need to come together at the right time. Understanding the guidelines required to properly implement an e-business plan is the crucial part to be succesful in this new normal.
Wheel A Trend is here to assist on that journey. To help, we offer services in manufacturing of merchandise and clothing to help you source the products to sell as well as provinding a complete e-commerce solution to sell your products on. We offer the technology, tips and guidance that would help you research, build, launch and grow a profitable e-commerce business.
Having started our journey in the online-selling space ourselves, we saw the need for a one-stop online seller help space. With our first love for technology and building applications saw us moving into the e-commerce tech space.
We offer brands in the small to medium space an easy entry into becoming a seller by wholesale production as well as drop shipping. As a team with strong tech knowledge, PR and branding specialist as well as manufacturing we give our partners the necessary edge to become the big players
How can you get on the bus
South African online spend is forecasted to grow to over R53bn by 2018 according to the PayPal and Ipsos third annual cross-border commerce report. This is huge pie and anyone can have a piece of this pie. Some of the online sellers we have assisted earn on average of R10000 a month on just reselling through drop-shipping.
Whether it's SEO, social media, customer service, shipping and fulfilment or email marketing, To successfully play in this space you often need to be a jack of all trades. We exist to make clearer all the blurry parts and to take away some of the work to help build the great brands this country is waiting for.
Contact us by email or in the comment space to be a part of this journey